NS NATIONALE KINDERBOEKENRUIL
Reading a book in the train is a great combination for killing time. We even have the saying in the Netherlands 'reads like a train'. So how can NS pick this up during the famous 'Kinderboekenweek' in Holland and create positive awareness?
At the end of the Kinderboekenweek kids can swop a finished book on stations with the help of a real living bookcase, that also gives reading tips and makes jokes to the children. Made at Kumpany, my role: concept, art direction, design, exhibition design, scenario.